Overview

Founded in 2000, GANNI is a fast-growing Danish contemporary ready-to-wear fashion brand. With the mission of bringing Scandinavian cool worldwide, GANNI are known for their daring brand, effortless style and polished high street presence. But they needed a web experience to match their unique, quirky ethos and worldwide ambitions, so Shoreditch Design Studio was approached to create a website that reflected this, whilst at the same time being user-friendly and accessible to existing and new customers.

"They are a pleasure to work with, always respond quickly to comms, deliver changes & updates fast and patiently listens to all feedback with a positive attitude. I would highly recommend working with this agency!"

Stina Lamm • UX manager at GANNI

Our design thinking

Our first step was to do some deep dive research into the brand - interviewing key staff across the business, checking out their competitors, stress and user testing their current site, and even venturing into Soho to their retail shops - all with the intention of getting a genuine feel for the brand, its products and its commercial aims. As is the SDS process, we then wasted no time in getting stuck into design - creating and testing dozens of styles and designs whilst iterating in partnership with the client.

What we did and how we made a difference

A GANNI style like no other - we brought Scandi minimalism and e-commerce best practices together with new PDP, PLP and Homepage experiences. We can't wait for the site to relaunch soon - watch this space.