Overview

GANNI is a leading fashion retailer from Copenhagen. Brining Scandinavian cool worldwide.

"They are a pleasure to work with, always respond quickly to comms, deliver changes & updates fast and patiently listens to all feedback with a positive attitude. I would highly recommend working with this agency!"

Stina Lamm • UX manager at Ganni

The problem

Ganni are known for their daring brand, effortless style and polished high street presence. But they needed a web experience to match. We were approached to create a user friendly website to match its unique and quirky ethos.

Our design thinking

To get a full feel for the Danish contemporary ready-to-wear fashion brand we always start with research. Whether its user testing and stress testing their current site, checking out their competitors, or venturing into SoHo to have a feel for their real products. We then swiftly move to design iteration, creating and testing dozens and hundreds of designs.

What we did and how we made a difference

A Ganni Style like no other. We brought scandi minimalism and e-commerce best practices together with new PDP, PLP and homepage experiences. The site is relaunching soon.