Shoreditch Design Studio | Design agency for all creative needs

Overview

Now most of us in this office love a good ski or snowboard holiday - the ski, the sun and the snow. So when the opportunity arose to create content for GB Snowsport, the sports governing body, we were extremely keen to flex our creative muscles in order to help them achieve their goals.

GB Snowsport is the National Governing Body for snowsports in the UK. It manages and develops the programme to put British World Class skiers and snowboarders onto World Cup Podiums, and in turn to win Olympic and Paralympic medals. Managing 12 different sports it helped win 9 medals at the Pyeongchang Olympic and Paralympic games.

Our challenge was to help a BSSNF fundraising campaign to try and engage donors to support British Snowsport athletes with funding. Our role was to create content, video and graphics to help these fundraising efforts.

What we did

The campaign consisted of a combined email and video series with various competition giveaways and athlete profile highlights. Despite the contrasting media, our main aim was to create a consistent aesthetic and tone across both the email and video series. Collaborating closely with the client, we established a dynamic and reusable graphic treatment, using this as our guide to rolling out consistently across the campaign.

How we made a difference

Launched in 2021, the campaign helped raise thousands of pounds for British Snowsport athletes - a very rewarding outcome for all parties. Do you need to raise funds or tell your story? Our in-house team can make that goal a reality.