GB Snowsport is a fund that manages and develops the programme to put British World Class skiers and snowboarders onto World Cup Podiums and win Olympic and Paralympic medals.
Now most of us in this office love a good ski or snowboard holiday - the ski, the sun and the apres. So when the opportunity arose to able to help GB Snowsport, the sports governing body, with a BSSNF fundraising campaign to try and engage donors to support British Snowsport athletes with funding, we were of course only too happy to provide the benefits of our skill and experience (design and creative obviously - we will leave the skiing/boarding to the professionals).
The campaign consisted of a combined email and video series with various competition giveaways and athlete profile highlights. Despite the contrasting media, our main aim was to create a consistent aesthetic and tone across both the email and video series. Working with the client, we established the colours and graphical elements for the project initially, then using these as our guide to rollout consistently across the campaign. Take a look at what we did.
Rolled out over several weeks during Summer, the campaign helped raise over £10,000 for British Snowsport athletes - a very rewarding outcome for all parties. Do you need to raise funds or tell your story? Our in-house team can make it happen
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