Overview

Healthily is the world’s first medically approved self-care app, with a mission to help a billion people find their health through self-care. At the beginning of 2021, they approached SDS to fill a design gap with all things app, web and marketing. The main challenges included increasing user retention for their health tracking app, optimising web experience to enforce trust, expanding their reach through public advertisement and creating materials to attain additional funding.

“We worked with the Shoreditch Design Studio team for several months on a retainer. I was impressed with their versatility, communication and creative skill. They worked on marketing materials for web and print and new web and app features. It was a fruitful partnership that helped us fill a design gap flexibly. We are already planning to work with them again. So, yeah, I'd recommend them.”

Jonathan Carr-Brown • Chief Operating Officer at Healthily

Our design thinking

Healthily is a contender to be the “go-to” app for any symptom tracking and health concerns, mainly because of a high degree of accuracy due to their revolutionary AI system. This fact prompted a decision by us to ground any design using three core pillars - Trustworthy, reliable and accessible. These guiding pillars, combined with their bold and engaging brand, would help communicate and ultimately progress the company’s message and goals.

What we did and how we made a difference

We launched dozens of features, marketing campaigns and sales collateral helping Healthily grow it’s team and move into the next stage of it’s business progression. By taking Healthily’s vibrant and approachable branding, we implemented multiple improvements to their web hub and digital app such as animations to celebrate a user’s daily health tracking. In addition to this, we designed a video advertisement campaign which was displayed nationwide, viewed by millions of eyeballs around the country.

As well as helping Healthily attain new funding with our tailored pitch deck materials, our marketing campaigns exposed the brand and product to a new generation of Healthily customers, leading to a general increase in app downloads and website visits over the duration of our time working with the client. Paid services also increased in revenue and they have seen a tangible increase in customer satisfaction on the app.