Our design thinking
We saw an opportunity to differentiate Wise Business from their dark consumer page offering, keeping things lean and sleek, and using engaging, short, explanatory animations to enable the user to understand processes immediately.
After deep diving into their brand and fully understanding their values, we got to work on creating rapid iterations of their business page. To make business processes more appealing, we utilised a simplistic and engaging style for informative animations. These were created as lotties which enabled highly compressed video to be easily imported and embedded by their developer team.
For the Brazilian marketing campaign, we looked to make Wise’s services more tangible and relatable to a local audience across targeted email, socials and paid ads. In doing so, we decided to utilise iconic food groups (in Brazil’s case, the famous “Brigadeiro”!) in order to quantify savings in an attractive and relatable visual format, making the potential customer look twice, thus driving traffic and engagement.